Use Case: Mino

Partners

Brief

MINO is to music what cinemas are to films: a dedicated, collective space where the experience comes first. The ticketing challenge was threefold: stay invisible, adapt to a wide range of formats (from free sessions to paid live streams), and handle everything from artist Q&A concerts to immersive listening experiences in cinema halls.

"Music isn't something you consume, it's something you live." — MINO

Key Figures

30+events using Billy

+5,000tickets sold

What Billy set up

1. A 100% white-label widget: seamless and on-brand

On MINO's website, no third-party interface disrupts the immersion. The Billy widget integrates transparently into MINO's visual identity. Users book their spot without ever leaving the brand experience.

2. A flexible setup for varied formats

Immersive listening sessions, live streams, artist Q&As, cinema screenings: Billy allows MINO to manage everything from a single infrastructure, with no custom development needed for each event.

3. Accessibility as a core value

The majority of MINO events are free. Billy handles access management for these formats, allowing MINO to deliver on its promise of an open, diverse audience — with no friction for the user.

4. A deployment that matches the ambition

Over 30 events rolled out in just a few months, from Pathé Wepler to the Grand Rex and the Théâtre du Châtelet. Each date goes live in just a few clicks, through an interface that reflects the uniqueness of the MINO project.

The MINO x Billy projects

Listening session & talk tour around ça s'appelle l'album by Disiz
Listening session for the release of Don't Be Dumb by A$AP Rocky
Live Session Adidas x Ino Casablanca
Live Session Converse x Mustafa The Poet + Luidji
Listening session in the presence of James Blake
Listening session for the release of Balloonerism by Mac Miller
And many more…

Impact

Billy allows MINO to focus on what matters: the experience. Not the logistics. Over 5,000 tickets distributed, a community that grows with every event, and a ticketing solution that stays out of the way, so music can take up all the space.