Billy’s changelog:
 New features and improvements.

2025 was a breakthrough year for Billy. Our platform evolved from ticketing-only into a complete event-commerce platform combining ticketing, merchandising, upsells, omnichannel distribution, and advanced analytics. We scaled our infrastructure to thousands of orders per minute, delivered major product innovations, and raised the bar for event organizers by bringing best e-commerce practices to live events.

🧩 Key Statistics

• 1,321 commits shipped to production by our team of Avengers
• Full-year active development from Jan 1 → Dec 31, 2025
• Most active month: November with 150+ commits
• Thousands of automated tests ensuring platform stability

🧰 Smarter Checkout, Better Conversion

• Theme customization with 10+ premium fonts and advanced color scaling
• Full white-label design aligned with event branding
• Multi–sales channel management to sell across multiple sites and partners
• Support for multiple payment methods: Apple Pay, Google Pay, PayPal, Revolut, BNPL…

🏟️ Seated Events & Large Venues

A defining milestone for tours and stadiums:

• Custom seating maps with automated seat assignment
• Optimized checkout experience for high-demand events

🎛 Studio: Orders management, analytics & insights

Data became central to every organizer’s workflow.

• Enhanced order management with sorting, filters, and detailed payment data
• 20+ analytics dashboards for sales, conversion funnels, and delivery heat maps
• Detailed financial overviews and stock tracking
• Conversion analytics for marketing strategies

🚀 Performance & Reliability

We re-engineered our infrastructure for speed and scale:

• Extensive database indexing and load testing across multi-event scenarios
• Presale and queue integrations for high-traffic events
• Optimized test suites and caching for faster deploys and rock-solid uptime

🎟 Product Enhancements

• Customers forms and attendee forms for segmentation and data collection
• Discounts engine for promo codes and monitor marketing tactic
• Improved Shop management with Shopify integration, variant selection, and vendor tools

2026 will build on this foundation: more insights, more automation, and even more power for creators to grow their revenues and engage their communities.

After an event, it’s often hard to clearly understand when sales actually happened.

You know how many tickets were sold, but identifying which days and which hours drove the most conversions usually requires manual exports and spreadsheet work.

That’s why we’re introducing Active Sales Hours, a heatmap that shows exactly when orders were fulfilled, broken down by hour of the day and day of the week.

By analyzing past sales patterns, organizers can use Active Sales Hours to predict future peak demand and better orchestrate marketing campaigns, teams or infrastructure ahead of time.

What’s available

• 🕒 Sales heat map by hour and day: Visualizes fulfilled orders grouped by hour of the day and day of the week.
• 📊 After-event analysis: Based on all order fulfilment events for a given event.
• 🔎 Clear volume comparison: Quickly spot peak buying hours, strong days, and low-activity periods.

Why it matters

Understanding when fans buy helps you improve future strategies:

• Identify the best hours to launch sales or campaigns
• Compare weekday vs weekend performance
• Optimize marketing timing for future events
• Better prepare infrastructure for peak demand moments

🎯 The result: Active Sales Hours turn raw order data into clear patterns, helping you learn from past events and plan smarter sales for the next ones.

New Features

International Tickets and confirmation emails Received Tickets and confirmation emails are now also available in English, allowing international events to provide attendees with tickets in their preferred language.

Custom Venue Maps You can now upload custom venue map thumbnails in the studio for better visual representation of your event spaces.

Improvements

Tickets

• Optional text fields on tickets can now be modified after creation for more flexibility
• PDF tickets and confirmation emails no longer include default placeholder images when custom images aren't specified, providing a cleaner appearance

Orders

• VAT amounts are now automatically split by tax rate when creating Shopify orders, ensuring accurate tax reporting for multi-rate transactions
• Payment authorization and capture now function correctly even when no payment account is configured, preventing order processing failures

Studio

• Navigation links now display hover tooltips for better usability
• Sidebar open/closed state is no longer persisted between sessions, providing a consistent starting experience
• Compare-at price display adjusted for improved visibility and consistency across product views
• Order table total amounts now exclude service fees, showing only the actual order value for accurate financial reporting

Event store

• Decimal input fields now properly format values using the correct precision

Fixes

Event store

• Fixed decimal input field formatting issues with toFixed property

Studio

• Fixed theme customization caching issue that prevented color and style changes from displaying immediately

When ticket sales spike, your ticketing infrastructure becomes more relevant than ever. A platform crash doesn’t just cause delays, it creates stress for organizers, customers and everyone in between. Fans lose trust, support requests flood in and the buzz turns negative.

Even without a full crash, long queues or slow checkouts mean abandoned carts and lost revenue.

That’s why we’re strengthening Billy’s infrastructure with automated load and spike testing, ensuring the platform performs seamlessly even during the biggest launches.

What’s available

For once, we’re sharing what is not visible, but present under the hood of our platform:

• 💪 an Infrastructure built for scale: capable of handling tens of thousands of requests per minute
• ⚙️ We’ve automated load testing: weekly tests simulate real-world traffic peaks to ensure performance stays consistent after each new release
• 🚦 Queue management: optimized system to manage heavy traffic during major on-sales without crashing
• 📈 Dynamic scaling: platform capacity automatically adjusts to handle thousands of orders per minute

Why it matters

Your biggest sales should feel exciting, not stressful. Those upgrasdes ensures that:

• Events can handle huge international traffic surges with ease
• Fans enjoy a fast, reliable checkout, even during peak demand
• Organizers stay focused on the event, not on technical issues or customer support
• You won’t have paid orders without tickets or unpaid orders confirmed

🎯 The result: Billy can now handle large-scale drops and international sales with confidence, thousands of tickets per minute, zero compromise on your fan’s experience.

New Features

Compare-at Pricing

You can now display compare-at prices (original prices) alongside sale prices across your offers, helping you highlight discounts and special promotions. The feature works seamlessly in both the event store and studio, showing customers the value they're getting and increasing conversion rates.

Improvements

Event shop

• Improved infrastructure for better scalability and performance during high-traffic events

Studio

• Order table now displays additional details including order metadata and enriched payment information for better transaction tracking
• Homepage filters now correctly calculate net totals excluding fees

Orders

• Batch discount import now supports up to 5,000 rows per file, up from previous limits

Products

• Inventory items now use snapshot storage for improved performance on high-volume operations

Fixes

Studio

• Fixed order table total amount calculation to exclude service fees for accurate reporting

When your data is scattered across spreadsheets and tools, every report takes hours, and every decision relies on guesswork.

You never really know which channels drive sales, which ticket categories perform best, or how your audience behaves across events. Tracking conversions or payment methods means jumping between dashboards and Excel exports.

That’s why we’re launching the Advanced Analytics Dashboard.

A powerful, all-in-one view that lets organizers see the full picture, from ticket stock and conversion rates to payment insights and long-term performance trends.

With clear charts, real-time metrics, and intuitive filters, you can finally stop aggregating data manually and start making smarter decisions.

What’s available

• 💰 Bento-style dashboards with total sales, order value and conversion summaries across all your events1
• 📈 Conversion rate tracking across all sales channels to measure marketing efficiency
• 🗓️ 12-month analysis to review long-term trends
• 📦 Stock dashboard for each ticket category to monitor performance and fill rate

Why it matters

The Advanced Analytics Dashboard isn’t just about seeing numbers, it’s about turning them into actions that grow your event.

• 📈 Optimize your marketing spend: Identify which channels and locations drive the most sales and invest where performance is highest.
• 🧭 Refine your offers: Use conversion rates to test pricing, bundles, or ticket types and double down on what converts best.
• 🕐 Spot trends early: Compare daily, weekly and monthly data to anticipate low seasons or strong periods and adjust your campaigns in advance.

🎉 The result: The Advanced Analytics Dashboard gives you the clarity to make smarter decisions, improve marketing strategies, and grow your sales, all from a single, powerful view inside Studio.

New Features

Enhanced Image Management

You can now upload custom logos for your organization and icons for ticket groups, as well as email banner image and PDF tickets banners giving you more control over your branding. Event banners and ticket-specific images can now be uploaded directly through the studio, allowing you to create more visually appealing offerings across your sales channels.

Smarter Payment Processing

Payments now separate authorization from charge for Stripe transactions, giving you better control over when funds are captured. The system now intelligently handles order payment states, preventing cancellations when payments succeed after initial failures.

Improvements

Studio

• Organization cache behavior improved for logo and theme customization to ensure changes reflect immediately
• Image upload functionality redesigned across product forms, bundle forms, theme customization, and event editing for a more consistent experience
• Order details table enriched with payment method information for better transaction tracking

Event store

• New fonts added: Cairo, Nippo, Noto, and Lausanne for expanded typography options
• Logo scaling customization added for precise branding control
• Back button color in header navigation now displays correctly
• Error messages improved when orders are cancelled at confirmation step

Orders

• Detailed payment information now included in order data
• Basket availability can now be checked before order placement

Discounts

• Enhanced batch import error handling now shows clear feedback when importing discounts with validation issues

Fixes

Studio

• Live preview updates fixed to properly reflect theme color changes and load correctly after development updates
• Fixed file upload behavior when field is empty
• Fixed attendee form field creation at ticket setup and field add/edit functionality
• Fixed file upload error message displays

Sales Channels

• Redirect behavior improved after creating new sales channels

Event store

• Fixed order confirmation error handling to show user-friendly messages instead of 404 crashes

API

• Fixed payment cancellation logic to properly handle orders paid before placement

For organizers, managing orders often means juggling endless support requests: a customer entered the wrong email, another one provided incorrect billing details, or someone didn’t receive their confirmation and needs their tickets resent. Each small issue takes time and too often, that time adds up.

When orders are hard to track or edit, resolving these problems becomes a manual process that slows everyone down. Fans wait longer, everyone get frustrated, and valuable energy is wasted on back-office fixes instead of event experience.

That’s why we’re introducing smarter Orders Management.

Now, organizers can access, edit, and refund orders directly from Studio, saving hours of work and giving every customer a faster, smoother, and more reliable experience.

What’s available

• 📊 Analyze orders and sales from advanced real-time dashboard
• 🔍 Find and view order details using advanced search capabilities
• 💸 Cancel or refund orders directly from Studio
• 🎟️ Download tickets attached to each order

🎉 The result: Orders Management gives organizers complete control and visibility — helping you solve customer issues faster, make better decisions, and keep every sale organized from checkout to event day.

New Features

On-Site Pickup for Physical Items You can now offer on-site pickup as a delivery method for physical items at your events, giving attendees more flexibility when purchasing merchandise or products. It works across all countries. This improves your event operations and conversion for up-sells.

Improvements

Event store Added Lateral and PP Neue Montreal fonts for enhanced typography options

Event store Enhanced mobile font sizing for improved readability on smaller screens (increased at 500px+ breakpoints)

Event store Added dedicated phone and email fields to buyer and attendee forms with proper validation

Studio Added documentation button for easy access to help resources

Studio Improved distribution channel edition menu for easier configuration

Studio Added new detailed orders list view with enhanced table interface

Studio Changed default values for age and country fields in customer forms

Studio Added button to book appointments with account managers for seated events

Studio Crypto payment option now hidden in distribution channel configuration when not enabled for organization

Studio Added form field label character limit of 300 characters to prevent display issues

Sales Channels Enhanced distribution channel offer selection with card display improvements for products with selection images

Orders Free text search now available on first name, last name, order number, and email for faster order lookup

Orders Enhanced webhook handling for BoomFi to prevent missing important payment events, now ignoring non-consumer payment webhooks

Orders Modified date and time display format in confirmation emails and PDF tickets

Orders Added fulfillment tracking flag to orders

Discounts Added new discount analytics panels in Grafana for event overview

Products Form checkout now supports optional company billing information

Products Attendee form field names aligned to 300 character limit across widget and back office

Products Single product variant selection now allows changing options even when one is already selected

Products Filename sanitization added for product and bundle images

Fixes

Event store Fixed card offer display with selection images for products

Event store Fixed carousel size in bundle variant selection preview

Event store Fixed build issues and required fields validation

Event store Fixed attendee form submission handling

Event store Fixed server schema with proper union and record support, including default values for checkout form

Event store Fixed attendee form validation checker

Event store Fixed footer links to use native anchor tags for contact and external links

Discounts Fixed issue with pagination in discount management that prevented modifying discounts after the 25th occurrence

Studio Fixed router refresh for form theme updates

Studio Prevented CloudFront blocked requests by moving attendee info checks to page level

Orders Prevented orders from completing when distribution channel is closed

Orders Fixed delivery pricing calculation for on-site pickup with proper carrier ID storage

Orders Fixed webhook handling to ignore late-arriving failure webhooks after successful payments

Products Fixed single product variant option selection when another option is already selected

API Fixed MerchantContract payment method handling for crypto webhooks

Every ticket category represents a different type of attendee (fans, VIPs, staff, partners, media...). To serve them well, organizers need the right data at checkout or registration. Without it, you’re flying blind: personnalisation is limited, marketing is generic, and operations quickly get messy.

That’s why we’re introducing Attendee Forms. Now, you’re able to add custom fields per ticket category and collect exactly the information you need to understand, segment, and delight your audience.

What’s available

• 📝 Create attendee forms linked to specific ticket categories
• 🔧 Add custom fields like age, dietary needs, company name, preferences…
• 📊 Turn attendee data into insights to personalize experiences and power smarter marketing campaigns

🎉 The result: Attendee Forms bring organizers closer to their audience making ticketing smarter, your marketing sharper, and every attendee experience more relevant.

New Features

Enhanced Attendee Form Experience

You can now collect email addresses and phone numbers as dedicated field types in attendee forms, ensuring proper validation and formatting. The forms now display more accurate error messages and handle validation more reliably across the checkout process.

Product Management

You can now edit existing products and bundles directly from the studio, including editorial information and images. Upload custom images for your offers to better showcase your products.

Improvements

Sales Channels Products can now be created without automatically adding them to distribution channels, giving you more control over product setup

Event Store Added Satoshi font for expanded typography options

Event Store Enhanced error handling with clearer error messages across checkout

Event Store Prevented email autocomplete and pasting in confirmation email field to reduce typos

Studio Added attendee form display in ticket creation and sales channel live preview for better context

Studio Improved organization switching logic for smoother navigation between organizations

Studio Enhanced sales channel live preview to update titles in real-time

Discounts Added timezone display for discount dates to prevent confusion across different regions

Discounts Add search and filter capabilities in discount list for easier management

Orders Display order discount information in orders table

Orders Improved handling of payment failures by ignoring late-arriving failure webhooks after successful payments

Orders Added automatic retry logic for stalled order cancellations

Fixes

Sales Channels Fixed distribution channel offer selection updates

Event Store Fixed error handling during checkout to allow users to retry placing orders and payments

Event Store Fixed Stripe form validation to check for errors before placing orders

Event Store Fixed basket confirmation to fetch fresh data when initial confirmation fails

Event Store Fixed toggle group item colors on mobile devices

Event Store Fixed show more button to use correct primary color

Studio Fixed sales channel ending date validation on distribution channel forms

Studio Fixed basket confirmation error messages when attempting to checkout on draft sales channels

Studio Fixed short text field validation errors

Studio Fixed ticket creation failures caused by hidden stock availability values

Studio Fixed discount forms to properly handle timezone data

Studio Fixed form submission handling in discount and batch discount forms

Studio Fixed homepage refresh when user is already on the homepage

Studio Fixed attendee form data caching on widget

Discounts Fixed issue when modifying discounts

Orders Prevented crypto orders from being cancelled through the standard cancel endpoint

Attendee form Fixed attendee form validation for tickets in bundles

Running promotions without the right tools is messy: codes get lost, tracking breaks, fans end up confused and even worse, sales opportunities slip away.

That’s why we crafted a simple, powerful way to create, apply, and track promo codes directly in Studio. Whether it’s a single VIP code or thousands of Black Friday offers, everything stays clear, organized, and easy to manage.

Now you can:

• 🗂️ Create discounts in seconds
• ➕ Generate single-use codes or import thousands via CSV
• 🎯 Apply discounts to specific offers and sales channels
• ⚙️ Edit, disable, or archive codes anytime

Use Discounts to:

• Run exclusive codes for VIPs, fan clubs, or partners
• Launch seasonal campaigns like Black Friday or flash sales
• Reward loyal fans with special offers
• Track performance and usage limits in real time

🎉 The result: Discounts bring e-commerce power to event sales, turning promotions into a true growth lever and boosting conversion.

Improvements

Orders You can now see which payment provider (Boomfi or Stripe) was used for each order, making transactions easier to track.

Sales Channel The triptych section of the widget is now fully customizable, allowing better alignment with your brand and messaging.

Discounts Added batch import for discounts, along with a downloadable CSV template for faster, simpler bulk management. Discounts applied are now visible both in invoices and in the confirmation emails sent to buyers.

Offers Enhanced ticket description display for a clearer and more consistent presentation.

Fixes

Pricing Ticket prices can now be edited directly from the interface, giving you more flexibility to adjust offers on the fly.

Customer Form Fixed an issue causing the customer form to display incorrectly in live preview mode.

If your checkout looks like every other event, your brand gets lost in the crowd. A generic flow hurts trust, lowers conversions, and weakens your brand.

That’s why we built Checkout Theme customization. The checkout is your first touchpoint with fans, it should reflect your identity. With Themes, you can control logo, colors, fonts, and layout without code, creating a smooth, branded checkout that builds trust and drives sales.

Now you can:

• 🎨 Upload your logo and cover to instantly brand your checkout
• 🖌️ Adjust colors, fonts, and typography to match your design system and keep a consistent identity
• 🧩 Choose layout & block styles for a clean, modern look
• 📐 Refine details like corner radius to make the flow feel premium

Use Themes to:

• Build a professional, trust-building checkout that fans instantly recognize
• Align your ticket shop with your website and event visuals
• Create a smooth, on-brand journey that boosts sales

🎉 The result: With customizable Themes, your checkout is no longer “just functional”. It’s premium, intuitive, and aligned with your brand. A checkout that feels part of your event, delighting fans and converting more sales.

A messy checkout always kills conversions. People get confused, abandon carts, and your premium offers go unnoticed.

That’s why we’ve introduced Groups, a simple way to organize tickets, products and bundles offers inside your sales channels. This bring the best e-commerce standards to ticketing

Now you can

• 🗂️ Create groups (VIP, Cat 1, Cat 2, Bundles…) for a clean structure
• ✍️ Add labels & descriptions so fans instantly know what’s what
• 🔀 Reorder offers with drag & drop from the instant live preview
• 🧩 Edit or remove groups anytime as your sales strategy evolves

Use Groups to

• Spotlight premium experiences (VIP, backstage, hospitality)
• Make seat categories clear for fans
• Keep bundles easy to find and purchase

🎉 The result : With Groups, your checkout ins’t just organized. It feels premium and intuitive, built on the same standards as top e-commerce. Fans find what they want faster, and you sell more with less friction.

Selling through just one channel limits growth. Fans all see the same offers, premium tickets get lost, and you can’t activate partners or special campaigns. The result: less visibility and lower conversion rates.

That’s why we built Sales Channels. With Billy, you can create multiple distribution strategies, selling on your own website, through partners, on a venue’s shop, or even an artist’s store. You multiply visibility while keeping all sales and stats unified in one platform.

Now you can:

• 📈 Direct your traffic to specific channels for campaigns, making it easier to track conversions and tailor the offer to each audience
• 🎯 Create dedicated channels for each audience (Website, Partners, VIPs, Pre-sales…)
• 👀 Show only the right and relevant offers in each flow

Use Sales Channels to:

• Build private & custom shops for sponsors, top customers, or subscribers
• Expand reach with partner channels on venues, distributors, or platforms
• Launch temporary sales (as Flash Sales / Black Friday) promos without cluttering your main checkout

🎉 The Result : With flexible Sales Channels, every checkout becomes strategic. Fans, VIPs or partners get a journey that feels personal, and you keep full control over how your offers are sold.