Fally Ipupa launch his first Stade de France with Billy
To celebrate 20 years of career, Fally Ipupa announces a landmark concert at the Stade de France and the simultaneous release of a new album. The ambition: turn the ticketing launch into a genuine performance driver for the album.
Gérard Drouot Productions and Warner Music France chose Billy as the exclusive platform for the first 48 hours, with a complete setup: bundles, ticket security, and integrated logistics, delivered in 72 hours.
Key Figures
The brief
Orchestrating a massive, secure, worldwide sale without hindering conversion.
The goal was clear: absorb a peak of international demand from the moment sales opened, increase revenue and support the album's launch performance, while protecting fans and the promoter against fraud and the black market.
One single point of sale. One single journey in the artist's image. And no compromise on the fan experience.
What Billy set up (in 72 hours)
1) Ticket + album bundle (without complicating the journey) A bundle designed to boost revenue and chart performance at the time of release, integrated directly into the checkout — avoiding any friction or external redirect.
2) Delivery options that improve conversion Two options offered: home delivery and on-site pickup at the Stade de France on the day of the concert. A key choice to convert international fans while keeping logistics costs under control.
3) A D2C purchasing experience, 100% in the artist's image The entire purchasing experience was deployed as a fully white-label solution, directly in the artist's colors and image. Fans weren't buying on a generic marketplace, but on Fally Ipupa's official website. The result? A feeling of buying directly from the artist, a strengthened relationship, and an optimized conversion rate.
4) Sealed tickets: locked, non-resellable Secured tickets, accessible only a few days before the event: fraud prevented, no abusive resale, and restored trust for the public.
The impact of the bundle on fan experience and performance
The Billy bundle didn't just increase sales. It synchronized the album release and the ticketing launch into a single commercial momentum, in an environment 100% controlled by the artist.
By centralizing ticketing, album, and logistics into a single flow:
- Label marketing and production teams concentrated their entire audience on one platform
- Album sales were immediately converted at scale
- Fans benefited from a simple, clear, and secure journey
- The artist now has a qualified database for future activations
The result: a controlled international operation, measurable commercial performance, a ticket-powered album launch. A prime example of a D2C strategy serving the artist's career.