Use Case: Bigflo & Oli

Bigflo & Oli turn their KARMA Tour into an album performance driver

To mark the release of their album Karma, Bigflo & Oli announced one of the biggest tours of 2026: over 25 dates at Zéniths & Arenas across France.

Following the success of the first five Toulouse Zéniths, producer Bleu Citron renewed its trust in Billy to oversee the commercialization of the rest of the KARMA Tour.

The challenge goes beyond ticketing alone: turning the tour into a direct performance driver for the album, while handling high sales volumes and delivering a flawless fan experience.

The brief

Support chart rankings without forced purchases, in a context of high demand.

The strategy had to reconcile several imperatives: sustaining the album's certification momentum, structuring a coherent D2C offering (CD and Karma book), ensuring smooth seat allocation across large capacities, and maintaining an experience aligned with the duo's artistic universe.

In short: connecting the tour and the album within a single, controlled ecosystem.

What Billy set up

1) Ticket + Album + Book bundle integrated into the purchase journey

Billy embedded exclusive offers directly into the purchase flow: Ticket + Karma CD, or Ticket + Karma CD + Book. These combinations are available without any external redirect, within a single checkout — optimized for conversion and designed to convert without forcing.

2) Exclusivity & D2C strategy

For 18 Zéniths & Arenas commercialized alongside local promoters, a 24-hour exclusivity window was opened on Billy ahead of the general on-sale. This mechanic concentrates initial demand, captures superfans from the very first hours, and maximizes the impact of bundles on album sales.

3) Custom seating plans & seat selection

Every venue features a purpose-built seating plan: optimized automatic allocation, seat-selection mode for maximum comfort, and smooth management of high traffic volumes. With over 200,000 tickets across the full tour, allocation stability and fairness are central priorities.

4) 100% white-label widget

The entire ticketing experience is integrated into the artists' official website via a fully white-label widget. Fans purchase within the Bigflo & Oli environment, with no visual or technical disruption — reinforcing the feeling of buying directly from the artist, while enabling centralized data collection.

The impact

This on-sale demonstrates how a large-scale tour can become a strategic tool in service of an album release.

With double-digit conversion rates, the setup proves that ticketing, merchandising, and album strategy can operate as a single integrated system — serving both commercial performance and the fan experience.

More than an on-sale, the setup creates an integrated system where live and recorded music reinforce one another — driving commercial performance while deepening the direct relationship with fans.